Lev

Lev runs dietitian clinics in Portugal, Spain and France, for people who want help to lose weight and eat well. Its customers needed an easier way to book, ask and buy, and its clinics needed one system to work in together.

I designed both sides at Afonso Digital in Stockholm, whose developers built it: Bolev, short for back office Lev, and the booking app and online shop that customers use.

Lev wanted to meet its customers better online, with a stronger brand and more of its service in digital channels. That meant a new online shop, an app for booking, individual advice and personal meal plans, and a back office for how the clinics work, on their own and together.

The two sides had to fit. A booking made in the app has to land in the right dietitian's day, and an order paid in the shop has to turn up where the clinic handles it.

Behind the shop and the app, every clinic works in the same back office. Orders are sorted by status, from pending payment to refunded, with the billing and payment of each one. Every dietitian has an agenda by day, week or month, and the clinic's agenda gives each dietitian a column of their own.

It was built around the clinics' daily work, and for working together across clinics in three countries.

On the website and in the app, customers book a free consultation, ask a dietitian at their nearest clinic a question, follow their own meal plan and buy Lev's food, all in one place.

The shop marks what matters on a diet on every product, such as vegan or lactose-free, and the cart counts down to free shipping.

Conversion rose markedly, customers were happier, and the clinics work together more efficiently.

The new app and shop made the meeting between customers and dietitians simpler, from the first booking to the meal plan and the next order.

The clinic photo is Lev's own. The website and shop are in Portuguese.