Picky Living

Picky Living makes fronts for IKEA's kitchen and wardrobe cabinets in exactly the size the customer wants, built by Swedish joineries. Every order is made of sizes, materials, colours and handles, and the site had to make all of that simple and safe to choose.

I designed the shop and its ordering tools at Afonso Digital in Stockholm, whose developers built them, and the tools were tested with users.

Picky Living sells a premium product, and the site has to show it. It also has to turn an order that is complex in reality into one a customer can get right on their own, and feel sure about before they pay.

The builder splits an order into the decisions it is made of: size, front, colour, top, handle and legs. Each step shows its options as pictures, and the price follows every choice. For a Bestå unit the first step is the size of the IKEA frame, and the last is legs or a plinth in the same colour as the fronts.

A colour chosen from a small square is a guess. The colour tool puts each colour on a real kitchen, cabinet by cabinet, and a customer who already has an NCS code can type it in and try it there. Handles and taps are shown with the colour, as they will look in the kitchen.

Kitchens are sold by style, Tradition, Shaker, Wood, Modern and Picky Lab, each with finished kitchens to start from. Behind the shop, one system handles both the sales and the administration of every order, with an integration to Swedbank.

Picky Living got a stronger presence online and handles its customers more efficiently.

The site is in Swedish.